Students have to analyze the case, discuss it in the class and propose possible solutions.) This is a lot more fun then just hearing me drone on for three hours. The cases are designed to have insufficient or confusing information and usually end with a dilemma. Since this was Business School part of the teaching was with the case-method (students read a story, “the case,” about a real-world business problem. The syllabus was what you would expect the first week of class was an introduction, and then subsequent weeks covered Market Type, Product versus Customer Development, and then two weeks on each of the four steps. The class met once a week for three hours. The class essentially followed the text I wrote, The Four Steps to the Epiphany. My intent at the time (as it is now) was not to offer Customer Development as the way but another way.
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The rubble was still bouncing from the dot-com collapse and my goal was to teach students that there might be another way to think about how to build a startup. Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc.) are unknown. The previous two years at Haas I had guest taught and then co-taught an entreprenuership course, but this would be my first time going it alone. Berkeley was brave enough to let me write and teach a class on a subject that no one had ever heard of – Customer Development. This Tuesday I finished the lectures for this semester and my students are now working hard on their final project.Ī lot has happened since I first authored and taught the class.īack in 2004, Jerry Engel the head of the Entreprenuership program at Haas Business School at U.C. Berkeley’s Haas Business School since the fall of 2004 and in a joint MBA with Columbia since 2005. I’ve been teaching Customer Development at U.C. Technology, Innovation, and Great Power Competition – Class 4- Semiconductors.How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery.Technology, Innovation, and Great Power Competition – Class 5 – AI and Machine Learning.When There Seems to Be No Way Out – Customer Discovery for Your Head.Technology, Innovation, and Great Power Competition – Class 6 – Unmanned Systems and Autonomy.Technology, Innovation, and Great Power Competition – Class 7 – Space.Technology, Innovation, and Great Power Competition – Class 8 – Cyber.The Gordian Knot Center for National Security Innovation at Stanford.Year End Review – What You Might Have Missed.Technology Innovation and Modern War and Great Power Competition (30).NIH (National Institutes of Health) (17).Gordian Knot Center for National Security Innovation (1).Business Model versus Business Plan (64).
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